Own how Pagebird shows up to its readers, day after day — across social, the shop you'll help build, and the small creative details that make the brand feel like itself.
01About Pagebird
The placePagebird is a quiet, beautiful home for book clubs — a web app where readers start or join a club, read one book at a time together, talk it through chapter by chapter, and gather for meetups, all in one calm place. The tagline says it plainly: where readers flock.
Most reading groups live scattered across group chats, spreadsheets, and a calendar invite nobody can find. Pagebird brings a club's whole reading life — the current book, the discussion, the next meetup — under one roof, and treats it with the care a good book deserves: editorial, warm, and unhurried, built for the way people actually read.
We're early, but live. The product is open and the first clubs are reading inside it, and a small, well-made shop for readers is on the way. The brand has a clear voice; what it needs now is someone to carry that voice out into the world.
02What you'd own
~10 hrs / weekSocial & posts
~4 hrs / weekPosting cadence and craft across Instagram and one or two other channels we land on together. Editorial planning, copywriting, light visual design, reader engagement. The voice of Pagebird in public.
Building the shop
~3 hrs / weekPagebird's shop doesn't exist yet, and this role would own bringing it to life: deciding what's worth selling, setting it up on Shopify, directing product photography, and shaping the launch. Then the quiet machinery that keeps it running — fulfillment, inventory, customer email — so the shop feels reliable to the people buying from it.
Creative direction on brand touchpoints
~3 hrs / weekImagery, product styling, the look and feel of our newsletters, packaging inserts, and small surprises that make the buying experience feel considered. The "museum gift shop" energy applied everywhere.
03What you wouldn't own
The lineProduct roadmap, hiring decisions, financial decisions, investor communications, and broader brand strategy beyond execution. These stay with the founder for now; where the line sits would be revisited as the role grows.
04What the founder is looking for
The fitBoth social and operations fall apart the moment cadence slips. Steady, dependable work every week beats something brilliant twice a month.
A point of view about what looks and reads well, and the willingness to defend it.
Expect honest, direct feedback on your work, and be ready to give it back. The role doesn't work without it.
The difference between a brand that feels alive and one that feels generic is almost always in the details nobody asked for.
05The shape of it
Terms06How we'd work together
The rhythmWhat shipped, what's next, what's stuck.
For the editorial calendar, shop ops, and ongoing projects.
Light touch, no expectation of instant replies.
What's working, what isn't, what to adjust.
I can't build Pagebird's public face alone and have it be any good.
The brand is clear in my head; carrying it consistently out into the world is a different skill. This role works alongside me to do exactly that — bringing taste worth trusting and work worth pointing to, and owning this corner of Pagebird as their own.